Our Story
Why we built naata
हमने naata क्यों बनाया
We're Nivedita and Vishal, a married couple. Most of our disagreements aren't about anything big — they're about tone, timing, and the things we don't say because it feels easier not to.
We looked for something to help. Professional support runs about ₹3,000 a session. The apps we tried were built elsewhere and didn't account for joint families, in-laws, or the expectations that come with them.
So we built it. naata is what we wanted ourselves: something available at any hour, that understands the context we live in, and that doesn't require booking an appointment or explaining your family from scratch.
— Nivedita & Vishal
Nivedita Lunia, Co-Founder & CEO · Vishal Lunia, Co-Founder